Don't have all the answers you need to get organic search traffic up? Are you pretty good with content-driven SEO but kind of clueless about what goes on under the hood? You're in the right place.
These free SEO guides all have a technical focus to help you woo Google from the code up — even if tinkering with website code isn't your forte. Check out the list below to jump straight to books or read on for a brief introduction to technical SEO.
Technical SEO for Non-Technical Thinkers by Oncrawl
How Schema Markup Can Be a Gamechanger for Your Site by Yellow
SEO Performance Analysis by Click Consult
A Complete Guide to Advanced Technical SEO by Search Engine Journal
A Complete Guide to Core Web Vitals by Search Engine Journal
Ultimate Guide to Technical SEO Audit by InboundSys
Ultimate Guide to Site Architecture Optimization by Deepcrawl
Advanced SEO tactics are a little more like sorcery than science. Even SEO experts have been known, every now and then, to throw their hands up in response to a question and say, "Well, that depends!"
Advanced technical SEO takes you past the content itself, past the on-page optimization, and asks you to consider how well your website is built.
These concerns spill over into content, but technical SEO really boils down to overall site health and performance.
You can't really over-optimize on the backend. However, you can overthink it and waste time making changes that offer negligible benefit.
So where do you draw that line?
You need a solid foundation to start. From the outset, make sure:
Then it will come down to your own priorities and real-world results. Experimentation is key.
As a baseline, find a strategy that works for ranking and generates clicks. Monitor site health as well as analytics, and make time for regular, necessary changes as issues come to your attention.
When you want to prioritize better site health, cleaner website architecture, and emphasize the user experience, that's when a complete guide to technical SEO becomes handy.
On-page SEO is largely content-driven and totally within your control. It's articles, headings, and website copy. It's what you choose to call the categories on your site, what's included on your product pages, the links to your other content that you include in any given write-up.
On-page SEO isn't easy to master by any means, but it's the one many of us are most familiar with.
Off-page SEO is like your sphere of influence elsewhere on the web — republication of your content, backlinks and guest blogs, brand awareness and social media.
It usually helps Google contextualize your website and determine how reputable and authoritative you are. Page and domain authority depend on off-page SEO, and it can play a large role for budding SEO strategies.
And finally, technical SEO: the things that make it easier for Google to crawl, index, and recommend your site in good conscience (insofar as an algorithm can). Like on-page SEO, you can improve your technical SEO by thinking of the end user instead of the search engine.
If a page loads slowly, or links are broken and pages are lost in the void, or images overly dominate the screen, people won't like using your website. This is basically what Google is trying to quantify as it investigates your technical SEO.
But what is technical SEO? What are some technical SEO elements?
These SEO ebooks aim to change that. Each guide can help you conduct an audit, correct or address technical issues, and improve site performance in a way that boosts your search performance.
The perspective you'll want if you're in content creation, e-commerce, or the like: enough explanation that you'll understand why certain steps need to be taken, and how to take them, but the text doesn't go so far into the weeds that you'll need to pull up the inspect tool and start digging into your website code.
What questions does this technical SEO book address?
This schema ebook from Yellow (the company formerly known as Yellow Pages!) is a super quick read, but gets the job done. If you need to put SEO microdata on your site, or learn more about it in general, start here.
What questions does this SEO ebook on structured data address?
A quick-hit reference you can pull out whenever you need to keep track of tech SEO concerns. Run through the sections on a regular basis rather than picking up this eBook once and trying to learn the basics with it. It's perfect for making sure no important elements get overlooked.
What are some of the things you'll find covered in this technical SEO audit checklist?
A different take on the SEO audit checklist – with more actionable content and suggestions for getting changes implemented. It works more as a guide and has a broader focus on overall optimization.
What can you expect this book on SEO performance to offer you?
What questions does this SEO ebook address? It might be better to try and figure out which ones it doesn't. When Search Engine Journal says they are offering a complete guide to advanced technical SEO, they aren't playing around.
This book really offers a pretty complete walkthrough:
Core Web Vitals are not SEO directly, but it makes sense to look into them while you’re rummaging around your site’s backend. They're an assessment Google runs on your page performance based on real-world data — and as we've covered, performance is always important to SEO scores.
What questions does this advanced technical ebook cover?
This Ultimate Guide to Technical SEO delivers on the promise of a strictly technical focus. Each topic gets a breakdown of what it is, why it's important, and how you can measure and improve the metric. While it's similar to Performance Analysis in that way, you definitely wouldn't use this book for a general audit.
What's specifically covered in this tech SEO ebook?
What questions does this advanced technical SEO book address? Maybe you can guess, but it's all about architecture, baby – and it’s not for the uninitiated.
This is a highly specific playbook for specific, well-versed audiences. If you aren't building a website yourself, from the ground up, it may be an interesting read but only partially useful in very small sudden bursts. So it has a relatively narrow focus, but covers those topics in depth:
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